Review
Subscription revenue diagnostic
A three-week reading of billing events against recognised income, refunds, trials, and store payouts for one app or a tightly related family of apps.
Who this is for
Finance leads, founders who still own the numbers, and publishers whose consumer or B2B app sells access by the month or year. You already have an analytics export. What you lack is a second pair of eyes that will argue with it.
Result
A written diagnostic that states, in ordinary English, where recognised subscription revenue parts company with cash, with store statements, or with the entitlements people actually hold. We name the event types, the weeks, and the journals we would post if we sat in your seat.
Scope
Included:
- One primary app, plus a second SKU only when it shares the same merchant account
- Twelve months of billing events or the full history if the app is younger
- Trial, intro-price, refund, chargeback, grace, pause, and upgrade paths that exist in your files
- A join to Apple, Google, Stripe, or direct invoice payouts for the same window
- Two working sessions (kickoff and readout) and one written pack
Excluded:
- Building or hosting software, warehouses, or live monitors
- Tax advice, audit opinions under statute, or investor valuation
- Cleaning the entire historical ledger beyond the sampled window
- Staffing your close for more than the two booked sessions
Provider
A named reviewer from Service Pilotfield holds the work. We do not rotate anonymous analysts through your files.
Process
- Kickoff: you walk us through how a new subscriber is created, how a failed card is retried, and who can grant complimentary access.
- File week: we read event dumps, payout CSVs, and the rules your product uses to mark someone “paid”.
- Challenge week: we send a short list of mismatches and ask for the missing files rather than guessing.
- Readout: we sit with finance (and product if you wish) and go through the pack page by page.
Duration and place
Three working weeks is the standard. Kickoff can be at Office 10, 72 Demo Street, London ZZ1 1AD, or on a video call. The readout is the same choice. We do not travel outside Great Britain for this fee.
Preparation
Export billing events with timestamps, amounts, currency, store, and a stable subscriber key. Export refunds and chargebacks as their own rows. Bring the latest store payout file and a sample invoice if you sell on the web. If entitlements live in a separate table, export that too.
Constraints
We need a single owner who can answer questions within two working days. If legal must redact subscriber emails first, say so at kickoff; we can work on hashed keys.
Price basis
Fixed fee after a short scoping note. The fee rises if a second merchant account or a second country store must be fully joined. We do not sell monthly seats.
Next step
Write to us with the app name, the stores you use, and the board or close date you are aiming at. We will answer within two working days with availability and a fee range.