30 June 2026
Refunds that arrive after the cohort was declared healthy
Store refunds can land weeks after a renewal. A cohort marked stable in week two can be leaking in week six without anyone updating the letter to the board.
Field notes
Short pieces on subscription revenue as it actually appears in files: trials, store cuts, recognised income, and the arguments boards keep having.
These notes come from reviews. They are not general essays about “growth”.
21 May 2026
Complimentary access is a journal, not a courtesy
Staff grants, support make-goods, and founder friends still hold entitlements. If finance never sees the list, paid metrics inflate in silence.
8 April 2026
Recognised income and the store’s idea of a week
Apple and Google do not close the week when your ledger does. Treating their payout date as your recognition date quietly moves money between months.
12 March 2026
When a trial conversion is not a charge
Product can mark a person as paid at the end of a trial while the merchant file still shows a failed first collection.