Subscription revenue diagnostic
A three-week reading of billing events against recognised income, refunds, trials, and store payouts for one app or a tightly related family of apps.
London · App Analytics for subscription income
We sit with the billing calendar until recognised revenue stops arguing with the store receipts.
Service Pilotfield is a small practice that reviews how consumer and B2B apps record recurring charges, refunds, trials, and upgrades. We do not sell software. We read the event trail with your finance lead and write a plain account of where money is counted twice, counted late, or never counted at all.
- 01Store payouts versus in-app entitlements — Apple, Google, and web checkout lines that never meet.
- 02Trial windows and grace days — people who look paid in the product but unpaid in the ledger.
- 03Expansion that is only a price label — upgrades that never fire a new invoice.
What you can actually commission
Each review is a booked piece of work with a start date, a named reviewer, and a written pack. Nothing here is a login or a monthly product seat.
Board pack for recurring income
A short, sourced pack that a non-specialist director can read: what was billed, what was recognised, what was refunded, and what is still in argument.
Cohort leakage reading
We follow one signup month through renewals, discounts, and silent expiry so the pretty retention curve is no longer the only story in the room.
A recent London week
A fitness publisher asked us to explain why board packs showed growing recurring income while the bank still waited on store settlements. We lined every renewal event against the weekly payout file for twelve weeks. Two promotional SKUs were still granting access after the offer code expired, which inflated “active paid” without a matching charge.
The write-up named the SKUs, the week the mismatch began, and the finance entries to reverse. That is the shape of our work.
“They refused to bless the chart we had been using in investor meetings until the refund file was joined. Slightly awkward in the room. Correct.”
How an engagement is paced
Read the full sequence on the working page, then pick a diagnostic if the timing fits a board date or a year-end close.